All Projects
(4)
2025
ICARASIA · 2025
Launching a 0→1 Dealer Mobile App Across 3 SEA Markets
Designed a mobile-first dealer experience for inventory, financing, leads, and monetisation across Malaysia, Indonesia, and Thailand.
0→1 Product
B2B Marketplace
Mobile App
Dealer Operations
Research
6,500+
Ad Upgrades
609
Downloads
160
Daily Active Users
CARSOME · 2025
Improving Payment Adoption for Online Car Bookings
Redesigned the car downpayment experience to improve adoption, trust, and payment verification across customer and internal workflows.
Fintech
Payments
B2C
CMS Workflow
Trust & Verification
+14%
Increase in Adoption
4
Stakeholder Groups
3
Markets
TUPAI · 2025
Building a Scalable Design System for an AI SaaS Product
Adapted DaisyUI into a branded token system with light/dark mode, custom components, and a publish-ready Figma library.
Design Systems
SaaS
Figma Variables
Design Tokens
Freelance
51
Components Standardised
3
Teams Adopted
CARSOME · 2025
Digitising Inspection Booking Across Sales and Operation
Designed a self-serve appointment booking experience that reduced reliance on manual coordination and created a clearer workflow between sales agents, operations teams, and inspectors.
Workflow Digitisation
Operational Tools
Appointment Scheduling
Field Operations
B2B Product Design
Research
Mobile Experience
Workflow Digitised
Manual to self-serve
POC Defined
Ready for validation
